From humble beginnings...
How we started
In 2021, we started as a modest designer jewelry label (Lady Estere) with a mission to bring smart casual fine jewelry to a niche base of customers. With a firm commitment to using lab-grown gemstones, our founder Mag discovered that clients embraced the brilliance of diamond alternatives, recognizing the beauty they held, free from the complexities of traditional mined diamonds. More and more clients sought custom creations, necklaces, and bracelets, adorned with these sparkling diamond alternatives.
A new chapter: EADN
Inspired by this revelation, the brand's identity evolved, and a new chapter began and EADN emerged—laser focused on bringing Moissanite, the best diamond alternative, to everyday wear luxury jewelry. EADN is crafting the new standard in designer fine jewelry—sustainable, ethical and fairly-priced. And we thank you for joining us on this mission.
We hope you will enjoy your jewelry as much as we enjoyed making it. We are a small family business which values intentional craftmanship and quality, so your kind support is appreciated. With every piece of our ready-to-wear jewelry, we invite you to experience the allure of EADN moissanites & lab-grown diamonds, while celebrating guilt-free choices and timeless style.
As we always say: Be unafraid. Wear your moissanites unapologetically.
What's in a name—EADN?
In every legend, there's a place of wonder and mystery. The Garden of Eden, often depicted as paradise, wasn't just about untouched beauty, but also about choice, knowledge, and embracing one's true nature. From this powerful narrative, EADN emerged.
EADN isn't merely a name; it's a movement, a statement, and a commitment. Drawing inspiration from Eden, where choices led to awakening, EADN represents the conscious choice of today's generation. We've taken the essence of Eden's enlightenment and channeled it into creating fine jewelry that shines with unapologetic brilliance.
Why EADN? Just as Eden was a realm of realization and self-discovery, EADN is our modern interpretation of making bold, informed choices. It's about being unafraid to stand out, to choose lab-grown alternatives over traditional stones, to embrace the future of luxury that's sustainable and conscious.
At EADN, we celebrate the audacious spirit of those who dare to be different. Our pieces aren't just jewelry; they're symbols of defiance, of luxury that doesn't compromise ethics. They resonate with the vibes of being unapologetically moissanite, of being fearless in one's choices, and of indulging in luxury that's both stunning and conscious.
Join us in rewriting the narrative of luxury. With EADN, wear your choices with pride, shine with the brilliance of lab-grown alternatives, and be a part of a future where luxury and consciousness coexist. Discover EADN, where every gem is a bold statement, and every statement is a step towards a brighter, more conscious tomorrow.